Blue emblem with letter 'S' inside a shield, laurel branches on sides, a geometric crown above, and 'Since 2024' text below.

STORY OF YOU

LLC

Our Mission

Story of You (SOY) is an education-centered LLC rooted in the belief that every student deserves support that sees them as a whole person. We provide affordable, comprehensive services for K–12 and post-secondary learners, with a mission to nurture both personal and academic growth. Our goal is simple: to empower students with the skills, confidence, and guidance they need to thrive in school and in life.

We integrate essential life skills, such as emotional intelligence, social-emotional learning, and reflective practice, into everything we do. Whether through academic consulting, executive function coaching, test preparation, or application support, our programs are designed to build strong, adaptable learners equipped for long-term success.

Beyond individual coaching, we partner with schools and community organizations to expand educational opportunities. Our initiatives range from STEAM-SEL enrichment to math literacy programs and focus on strengthening character, curiosity, and resilience in students of all ages. These efforts are sustained through community partnerships, nonprofit collaborations, and the families who believe in our mission.

Guided by our broader vision of “Education as Healthcare”, we are also building The Healing Classroom: a growing blog and resource hub dedicated to exploring how education shapes well-being. Through research collaborations across schools, hospitals, and universities, we aim to ground our work in evidence and contribute to a broader movement that redefines education as a form of healthcare, highlighting the deep and interconnected relationship between learning and health.

At Story of You, we believe education is more than academics: it is a foundation for a meaningful, confident life. We are committed to walking with students as they discover who they are and who they can become.

Empowerment Through Education

Every story has a beginning, and ours started with a deep understanding of the challenges—and beauty—of transformation. Growing up as first-generation immigrants, we learned early on how to navigate unfamiliar worlds, bridging cultures and embracing challenges with determination and heart. From those early experiences came a drive: to help others turn their own stories of challenges, resilience, and discovery into powerful tools for growth.

As we moved from being first-generation college graduates to educators, healthcare advocates, and now business professionals, one truth remained clear—success isn’t about simply climbing a ladder. It’s about discovering your passions, embracing them as your compass, and turning them into purpose-driven action. That belief is the foundation of Story of You Consulting. We’re here to meet people where they are, helping them find clarity in their goals and confidence in their unique narratives.

In an ever-changing world, we believe your story is your power. It’s what sets you apart and what connects you to others. At Story of You Consulting, we’re honored to be part of the journey—from the first chapter to the next great leap forward.

Person in graduation gown standing outdoors with a tower in the background.

Tae Lee

Duke University Graduate Class of 2023

David M. Rubenstein Scholar

Phi Beta Kappa Member

Co-Founder & CEO

Person wearing a graduation gown and striped tie, smiling in front of stone pillars, daytime.

Joseph Kang

Virginia Tech Graduate Class of 2023

Co-Founder & CBO

Graduate in cap and gown holding a diploma and bouquet of flowers, standing in a decorative archway.

Phuong Huynh

Duke University Graduate Class of 2022

David M. Rubenstein Scholar

Co-Founder & COO

“To cultivate authenticity in every educational journey, we empower each individual to confidently pursue excellence in their academic and professional aspirations.”

— Story of You Team